Here at Go West, we do a lot of direct mail to owners of properties that we are interested in acquiring. We choose our target properties by doing market analysis via multiple listing services, aka MLS, websites such as Zillow and RedFin, and direct conversations with investors and brokers in each specific market.
We then take this real time information and build it into our own formula for expected rate of return on investment, and send out offers to owners in the target markets from the county assessor websites. This analysis takes many days of preparation and years of experience to finely tune. Unfortunately, much of this is art and not science, so we sometimes get our offers wrong on both ends of the margins.
As investors, we often offer below retail on properties, but sometimes we offer too much for specific assets.
So, if you are the owner of a property and received an offer from us, what should you do? Well, the ball is in your court, you can throw the offer away, keep it for a rainy day, or call us directly and discuss the cash purchase price for your asset. There is a possibility that we offered much too low, and if so, with more due diligence we may be able to come up on our offer substantially. We may also have offered way too much and need to negotiate a new lower price. Or you can simply return the signed agreement and we will get rolling on the paperwork immediately.
However you want to slice it, we want every single transaction to be a win-win for all parties involved, and direct communication is key to a great buying or selling experience for all involved. Make it easy for people to do business with you and they will want to, time and time again.